Monoprix Qatar expands presence, opens two new trendy stores

Expanding its already impressive presence in Qatar, Ali Bin Ali Holding’s Monoprix recently opened two new stores in the city. Both the new Monoprix stores mark a vibrant presence in two of the most epochal landmarks in the country. While one is located in the heart of the Doha at Msheireb Downtown, the second one is in the iCONIC 2022 building at Aspire Zone.

Located inside the Galleria mall near its back entrance, Monoprix Msheireb is a shopper’s delight. The 4,300-sqm store is a one-stop-shop for total grocery needs with all fresh food categories, including butchery, delicatessen, cheese counter, bakery and fishery. Like all other Monoprix stores, Monoprix Msheireb also upholds the ‘good food’ concept with an elaborate and well-stocked organic, gluten-free, diet food and protein sections.

Continuing to support local initiatives, the store has a wide range of Qatar-made products across all categories, including food and beverages. Apart from the popular restaurants Mgrill, Mfish, Mpizza and Msushi, the store also houses a Salad Bar, a Mediterranean Counter with fresh salads, and a section for fresh Qatari food.

Located in the iCONIC 2022 building, which is already an indelible part of this nation’s sporting legacy, iCONIC Monoprix is a landmark on its own. The 6,500-sqm store not only features well-stocked isles, but also has ample parking spaces in order to offer maximum convenience to customers.

The trendy concept store also includes the full range of high-quality products Monoprix is known for, along with a dedicated organic food section. Serviced fully by a team of professional, well-trained staff, the outlet also includes the Monoprix concept restaurants that serve an exciting array of special Monoprix dishes made from exclusive recipes.

Both stores have well-planned COVID-safe protocols in place, upholding the highest government-stipulated health and safety standards. The latest Monoprix stores are ready to welcome shoppers and offer them an inimitable shopping experience with a decidedly French touch.

Speaking about the expansion, Regional General Manager of Monoprix Mr. Sébastien Farhat said: “The love and encouragement of our customers has encouraged us to spread our network. The two latest additions to the Monoprix store family hold special significance because of their strategic locations, making them a part of the country’s future. Monoprix Qatar is always looking to diversify our presence and be easily accessible for all people in Qatar.”

Monoprix Qatar is one of the most popular supermarket chains in Qatar. The retail chain currently has five stores in Qatar – West Bay, Doha Festival City, Medina Centrale at The Pearl-Qatar and the new Monoprix stores at Msheireb Downtown Doha and iCONIC 2022 building in Aspire Zone. Monoprix Qatar is continuously working on widening its network and will soon launch new stores in different parts of the country.

ABA’s Monoprix Qatar celebrates success of FORWARD in the division

After implementing the FORWARD application in February 2019 and using it since then, it was time for Ali Bin Ali (ABA) Holding’s Monoprix division to celebrate the successful implementation. On May 30, 2019, the Monoprix Qatar team and members from FORWARD PMO gathered to commemorate this achievement.

Apart from the team that worked on the FORWARD Project, Regional General Manager of Monoprix Qatar Mr. Sébastien Farhat, FORWARD Project Sponsor Mr. Mohamad Ebrik and ABA Holding PMO Manager Mr. Youssef Farajallah were all there to applaud the hard work the team had put in.

Opening the gathering, Mr. Sebastian said: “Whatever we achieved was because of teamwork. True to the values of Ali Bin Ali S.H.A.R.P, where people are very important, together we made this achievement possible in a short timeframe. It was with all your efforts, particularly the team that developed the requirements as per the needs of the different streams of business, we met our expectations.”

Applauding the efforts of the team, Mr. Ebrik said: “Monoprix is one of the new babies of Ali Bin Ali Holding and the expansion, growth and pace that we have been going through is really good. The ERP solution is now functioning in full swing in the division but it is important that the people behind the system makes it work to its full potential. It is up to you to benefit or not benefit from it. 

“In terms of knowledge and growth, using the best systems in the world is a big plus for you as it increases your value. Next, the FORWARD team will refocus with you on how to enhance what has been delivered.”

It was also the perfect opportunity to recognize the heroes in the division who went that extra mile to make the transition smooth. 

Shyam Thushara Peiris – Senior Accountant, Afroj Alam – Store Financial Controller, Rezaul Karim Bhuiyan – Store Financial Controller, Mohammed Mahiuddin – Store Financial Controller, and Mohammed Ehteshamuddin – Gold System Administrator, were awarded for their outstanding role in the project. 

Dianne Daraman – Accountant, Manohar Pratap – Accounts Assistant, Bimal Khadka – Accounts Assistant,  Bijay Chaulagain – Accounts Assistant, Sajan Shah – Accounts Assistant, Bharat Bhatta – Assistant Accountant, Diana Grace Dolor – Assistant Accountant, and Bipin Neupane – Invoice Control Clerk, were also recognized for their unrelenting support to the project.

Monoprix West Bay awarded for ‘Best Hygiene Practices for April 2019’

Adding yet another feather to its cap, Ali Bin Ali Holding’s Monoprix outlet at the Twin Tower in West Bay was recognized for ‘Best Hygiene Practices for April 2019’.

The certificate was awarded by Boecker®, the largest public health company in the Middle East.

In a letter dated May 15, the public health company wrote: “Monoprix West Bay achieved the highest score of 92.31% among all Boecker® Q-Platinum clients in Qatar for the Month of April 2019.”

This recognition by Boecker® confirms Monoprix Qatar’s constant endeavors to implement proper food safety practices on its premises, from receipt of raw materials to serving of the end products. The certificate also re-affirms that all food handlers are following the food safety guidelines as per the food safety training conducted by Boecker®.

The iconic French supermarket was introduced in Qatar in 2013 and since then has served quality products to people in the country.

Speaking about this latest addition to their portfolio, Regional General Manager of Monoprix Mr. Sébastien Farhat said: “Food safety is a culture and it should be always adopted to deliver the best to customers. We at Monoprix Qatar have always lived by this value and are elated to be recognized for that effort.”

Boecker® provides a holistic range of products, including Food Safety and Biosecurity across Qatar, Lebanon, Jordan, the United Arab Emirates and Saudi Arabia. All Boecker® services are ISO9001:2008-certified. The Boecker® signature Q Platinum Award™ certification has been tailored to meet the needs of small to medium food establishments, a certification assured by the CIEH-UK.

Ali Bin Ali Holding’s Monoprix awarded at Doha Festival City Retailer Excellence Awards 2018

Adding yet another award to the Ali Bin Ali (ABA) portfolio, Monoprix won the coveted Retailer of the Year Award at the Doha Festival City (DFC) Retailer Excellence Awards 2018. The supermarket was also bestowed with the Best Consumer Service Initiative Award. Doha Festival City is home to the largest Monoprix in the world. 

 

On November 8, 2018 Doha Festival City celebrated its grand opening with a VIP Gala Dinner at Mondrian Doha for the region’s first Retailer Excellence Awards. The awards were designed to recognize the Mall’s valued partners, retailers, shoppers and visitors for their continuous loyalty and commitment.

 

The awards night was made even more special with a one-of-a-kind appearance by global superstar Jennifer Lopez.

 

Present at the event were Regional General Manager for Monoprix Mr. Sébastien Farhat, Commercial Manager for Monoprix Qatar Mr. Zardine Benzaid, Monoprix DFC Store Manager Mr. Bruno Pedretti and Ali Bin Ali Group General Manager – Marketing Ms. Suha Shatila. The event was also attended by VIP guests and members of the local and international media. 

 

It was indeed a moment of pride for the entire Ali Bin Ali family when Mr. Farhat received the awards on behalf of the Monoprix DFC team. 

 

Speaking about the accolades, Mr. Farhat said: “We at Monoprix believe in excellence. From getting the best products from around the world to Qatar to the services we offer for our clients, we want to ace it all. Our determination is backed by complete support from the Ali Bin Ali management and complemented by our passionate staff. I want to thank DFC for recognizing our efforts and also our customers who make us what we are.” 

 

ABA Group opens world’s largest Monoprix store in Doha

Taking the concept of hypermarkets in Doha to a new level, Ali Bin Ali Group has opened the world’s largest Monoprix outlet at Doha Festival City.

The renowned French retail chain’s store, which boasts of more than 35,000 high-quality goods spread across its 7,000 sqm location, opened its doors to the public on Friday, April 14. 

Revolutionizing the way people shop, Monoprix – ABA’s Supermarket Division – has introduced a concept that creates a variety of dedicated in-store experiences for its clientele. From restaurants, candy stores and clothes to exclusive electronics, kitchen gadgets and organic food items, Monoprix is here to modify your retail experience. 

The new Monoprix outlet, the chain’s second in Qatar, is unique in more ways than one. It has an extensive range of locally known brands, including the widest variety of fresh items from local farmers.

Bringing its own French heritage to Qatar, the store also features an authentic French bakery, MCrust, and the impressive ‘La Cave à Fromage’, which is stocked with a wide selection of the finest international cheeses. 

The huge crowd that gathered to celebrate the opening was pleasantly surprised by the wide range of dining options offered by the store. Apart from the already- popular Monoprix Fish M Fish, SaladM and MCrust, the new store also has MGrill, MPizzeria and Crepe M Waffles. Prepared with fresh ingredients and cooked right in front of the guests, these restaurants have undoubtedly struck the right chord.

Speaking at the soft opening of the French hypermarket at Doha Festival City, Mr. Sebastien Farhat, Monoprix’s Regional General Manager, said: “We are delighted to announce that our newest and largest outlet is now open. We want the people of Qatar to experience the extraordinary world of Monoprix and enjoy every bit of it. This is not just a supermarket, it is a world of its own where you can shop, eat and relax.”