Ali Bin Ali Holding’s iSpot achieves new feat, recognized as number 1 Apple Premium Reseller in the world

Adding a new feather in Ali Bin Ali Holding’s cap, the iSpot store at Doha Festival City has been recognized as the Number 1 Apple Premium Reseller in the world in Q3 2020.

iSpot is part the Group’s Consumer Electronics Division – Prime Distribution & Trading Company.

iSpot, an Apple Premium Reseller, achieved the best rating ever based on the latest Apple Audit Report and was ranked Number 1 out of 400+ resellers around the globe. The ranking is given to stores with 100% audit results, which account for a limited number of stores in the world.

Apple Inc. conducted an audit session by last Q2 and Q3 2020, wherein iSpot had the best rate ever by achieving 100% compliance with the Apple standard planogram and guidelines for an Apple Store. iSpot succeed in meeting Apple’s expectations in terms of store look, display, stock, staff training and performance, and best customer experience.

Speaking about the latest achievement, General Manager of Prime Distribution & Trading Company Mr. Mohammad Imran said: “We are extremely proud to ensure the best achievement ever for the Apple business and promise to continue providing the best service to our customers.

“The formula for iSpot’s success has been a strategy to move away from a typical retail sales focus to a more customer-centric approach. Our high levels of expertise are widely recognized by Apple Inc. and thus, we are the only company in Qatar holding the following accreditations: Apple Premium Reseller, Apple Solutions Expert for Education and Authorized Service Provider.”

Congratulations to iSpot & ABA Holding for the fabulous achievement!

Ali Bin Ali Group’s iSpot opens its third store in Qatar

In another major accomplishment for Ali Bin Ali Group, iSpot – the Apple Premium Reseller (APR) – had the soft opening of its third store in Qatar at Doha Festival City (DFC) on Thursday, May 25.

iSpot is the country’s leading Apple Premium Reseller and earned its popular status by delivering on the promise of the Apple brand.

The iSpot store at DFC is the region’s first-ever APR concept store with a VIP and service area, a separate area where customers can have their products set up, and a unique lighting concept. The store also offers product and service tutorials.

The new store also marks the ninth anniversary of iSpot since it was launched by ABA Group in 2008. Apart from DFC, iSpot APR is currently located at City Center Doha and Ezdan Mall.

Mohamad A. Ebrik, Chief Operating Officer – ABA ICT, who was present at the opening of the new store, said: “iSpot is an optimum place to experience the latest Apple products. Technology, coupled with our customer-centric service, has positioned us at the top. With this new store, we aim to reach out to more people and make the best technology more accessible to the people of Qatar.”

In addition to being housed in some of the country’s best locations to test-drive any Apple product, iSpot delivers support services, installation advice and also offer training and specialist software expertise to give customers confidence in their purchases.