Galeries Lafayette Doha launches pleasantly quirky ‘Art Of Fashion’ campaign

True to its unbeatable style and ‘fashion-meets-art’ image, Galeries Lafayette Doha has once again outdone itself with the recently launched ‘Art of Fashion’ campaign.

The campaign will be on from October 7 till the end of November 2020 at the Galeries Lafayette Department Store in 21 High st, Katara Cultural Village.

The ‘Art of Fashion’ campaign lets you step into a world inspired by the Memphis movement – an Italian design movement that began in 1981- known for its bold clashing colors, Art Decor geometric shapes and pop-art color-palette with a hint of 1950 kitsch aesthetic. Galeries Lafayette has very aesthetically added its own twist to the idea by introducing elements of humor and surprise, which can be found throughout our store.

The entire store manifests the pleasantly quirky elements of the campaign with irregular movements, which involve intriguing patterns. From the store windows to the masks the staff and mannequins are wearing, the space is a reflection of the creative movement.

In the true Galeries Lafayette style, the campaign allows guests to experience the theme in different forms. Interactive screens located on the second floor of the Department Store resonates the colorful campaign. Visitors can step into the life-size magazine cover box and experience the glamor of being in the spotlight.

The restaurants and cafes inside Galeries Lafayette Doha also reflect the ‘Art Of Fashion’ story in their own delectably creative way. Served on trays inspired by visuals of ‘Art of Fashion’ windows, the special edition dessert has the most exciting splash of colors inspired by the Memphis art style.

Speaking about the exciting, first-of-its-kind campaign, General Manager of Galeries Lafayette Doha Kevin Gerard Pender said: “The ‘Art Of Fashion’ is a perfect campaign to match Galeries Lafayette’s vision of retailtainment – merging art with fashion. We have highlighted the features of the Memphis movement and intrigued our guests with the uniqueness of the art form. This experience has been woven together with our extensive A/W20 collections and exclusively created cuisines offered by our restaurants. It is a unique concept which our guests will surely enjoy.”

Galeries Lafayette Doha unveils ‘Mother Blossom’ campaign in association with international paper artist Zoe Bradley

Adding to the bloom to spring 2020, Galeries Lafayette Doha launched the unique ‘Mother Blossom’ campaign on February 22, 2020. The theme not only celebrates the advent of spring but also paved the way for the upcoming Mother’s Day celebrations in the Middle East on March 21. The stars of this campaign were the creative floral designs by world-famous British paper artist Zoe Bradley.

 

To support the campaign, Zoe was herself present at the launch event of the campaign where the local media and social media influencers got a rare chance to interact with her. The paper artist, whose work combines sculpture, fashion and theatre, conceptualized and created some exclusive pieces to adorn the Parisian Department Store for the ‘Mother Blossom’ campaign.

 

Speaking about her creations, Zoe said: “I work with paper just as a designer works with fabric, folding, curling, scoring and stitching the paper. My challenge is always to create something unexpected from its original 2D sheet form into a magical 3D sculpture. I am excited to present my contemporary paper art installation and it’s very rewarding to see my paper sculptures fit into different environments and cultures.”

 

Apart from the four floral headpieces featured in the store, it is the pastel pink paper floral dress that will leave everyone spellbound. This is the first time the dress has been displayed to the public and the discerning customers of Galleries Lafayette.

 

Symbolizing the awakening of a new season and in celebration of Mother’s Day, the dress featured prominently at the entrance to Galeries Lafayette Doha, offering an inspirational welcome on a monumental scale.

 

The dress took three weeks to make by highly skilled members of Zoe’s team. It’s adorned with over 1,500 hand-cut flowers, including a typically English variety of roses, cherry blossom, delphinium, daisies and butterflies. Each individual flower was applied by hand, creating the pattern and texture of the gown. The final creation was led by Zoe’s own instinctive eye – which makes every dress of hers truly unique.

 

Thanking Zoe for her support and contribution to the ‘Mother Blossom’ campaign, Creative & Store Design Director of Galeries Lafayette Doha Kevin Gerard Pender said: “It is an honor to have Zoe Bradley’s art displayed in our store. The way she conceptualized and created the unique works to art to merge with our campaign is truly awe inspiring. Zoe’s paper sculpture will create an unforgettable experience for our clients.”

 

Zoe draws upon her skills as a former fashion designer, working like a tailor while also applying her artistry using the paper form. Today, her clients include worldwide luxury brands such as Louis Vuitton, Dior, Tiffany & co., Graff, Christian Louboutin, Sotheby’s and Harrods.

Ali Bin Ali Holding Fashion and Galeries Lafayette holds general assembly for staff

With the aim of sharing the vision and strategy for the business in the coming months, Ali Bin Ali Holding’s Fashion and Galeries Lafayette Doha organized a general assembly session for their staff.

The gathering was held on December 27, 2019 at Em Sheriff Restaurant in Sheraton Grand Doha Resort & Convention Hotel. The assembly focused on sharing the global financial picture and challenges for the division.

Speaking about the event, Head of Retail – Galeries Lafayette Doha Ms. Hadami Magtouf said: “It is very important to make sure that all staff members are aligned with the vision of the business. Only then can we expect them to deliver their best.

“This assembly will not only update them about the future business strategy but also give an overview of the division’s goals.”

The assembly was a part of the employee engagement program of ABA Holding and the opportunity was also used to award the deserving employees of ABA Fashion and Galeries Lafayette.

Adding a fun element to the event, a musical performance was presented by Ahmed Amri, Ahmed Hadriche and Youssef Ghazaoui. The evening concluded with a scrumptious buffet at Em Sherif.

ABA Fashion and Galeries Lafayette Doha, ABA Luxury fight it out at The Kick-Off Football League

On December 20, 2019 Ali Bin Ali Holding’s Fashion, Luxury and Galeries Lafayette organized an inter-division football match. The Kick-Off Football League witnessed stiff competition between ABA Fashion and Galeries Lafayette Doha, and ABA Luxury.

At 7am, the team members and organizers gathered at Markhiya Stadium and were all set for an exciting game. There were a total of 70 participants and eight teams. Apart from the members of the divisions, who were there to cheer the teams, also present at the event to lend support was ABA Holding’s General Manager – Administration, Mr. Moataz Ahmed Eid.

After an exciting tournament, The Painters Team from Galeries Lafayette Doha led by Mathias Mamodbay emerged victorious and the Ultras/Mont Blanc Team were the runners-up. Mr. Moataz gave away the trophies and medals for the winners.

The Kick-Off Football League, a part of ABA HR’S employee engagement program, was a great opportunity for team-building and fun outside the work environment.

First French Haute Parfumerie Henry Jacques opens boutique in Qatar at Galeries Lafayette Doha

French Haute Parfumier Henry Jacques in September 2019 officially opened the doors of its boutique in Galeries Lafayette Doha at 21 High st, Katara Cultural Village. Ali Bin Ali Holding’s Galeries Lafayette Doha is already the home to some of the most luxurious brands from around the world and the Maison is delighted to bring to life its savoir-faire and make the Parisian landmark in Doha, its home.

 

The boutique houses the entire range of fragrances in a home-from-home setting where visitors will also be able to marvel the Masterpieces of the Maison.

 

The unique style of the new boutique embodies Henry Jacques’ attention to detail and its visionary spirit. Designed by Christophe Tollemer, esteemed architect and Henry Jacques’ Artistic Director, the space is inspired by an 18th century French castle, gracefully blending the illustriousness of the past with modern-day elegance and charm.

 

Hadami Magtouf, Head of Retail at Galeries Lafayette Doha, added, “We pride ourselves on bringing the world’s best to Qatar, and Henry Jacques is one of our most valued partners. The esteemed Maison will now have an exclusive boutique in Qatar’s very own Parisian Department Store, and certainly elevate the Galeries Lafayette “French Art of Living” experience for our customers.

The coolest summer in Qatar at 21 High st – Katara

Ali Bin Ali Holding’s 21 High st at Katara – the Cultural Village has added a new dimension to fun during the summer months in Qatar, making the ‘ultimate outdoor shopping destination’ the coolest place to spend your leisure time in, with family and friends.

And to experience this fascinating ambiance, an exclusive media gathering was organized on June 25, 2019. Members of the local media and bloggers were invited to relish the cool outdoors and enjoy a sit-down dinner at the popular Russian restaurant – Café Pouchkine Qatar.

The incredible outdoor cooling system at 21 High st, which is one of its kind in Qatar, offers visitors a comfortable and cool climate. The attractive architecture with wide open spaces and unique ancient European style, makes it an appealing, walkable destination for the whole family.

You can blissfully forget about the soaring temperature of 40°C or the humidity level and walk under the open blue sky at 25°C as you browse through the exclusive boutiques on the premises. Imagine not having to bother about the summer heat while you enjoy your favorite beverage at an outdoor café. 21 High st has made this a reality by making summer feel like spring.

Talking about this unique feature, General Manager of 21 High st Mr. Tolga Engin said: “21 High st is designed to be a multi-dimensional project – reiterating the commitment to Qatar’s tourism and commercial progress. We are proud to bring to you the first lifestyle destination in Qatar with an outdoor cooling technology. The outdoor cooling system at 21 High st triumphs over the soaring summer months in Doha and allows our visitors to enjoy the outdoors. You need to experience it to feel the difference.”

Built on approximately 40,000sqm, 21 High st is home to luxury, fashion, watches & jewelry brands from all around the world, including the iconic French department store, Galeries Lafayette. It also features some exclusive dining options and cafes, as well as gourmet retail outlets.