Reflecting the brand’s innovation and creativity, Galeries Lafayette Doha has launched the inspiring ‘Lines of Abstraction’ campaign. Introduced with the tagline, the ‘Line that connects us’, the campaign will continue until September 30, 2021.
The visual campaign is based on the idea of ‘Line art’ or Line drawing’ that consists of distinct straight or curved lines placed against a background to represent two-dimensional or three-dimensional objects.
As the tagline suggests, the campaign revolves around the use of single line drawings and the reflection of lines that connect us. The abstract lines in our subconscious mind interact with our surroundings and acquire a more definite form to take a more concrete shape. This in a way, it designs our lives and emotions. Different variations, colors, methods, with the artist’s own specific characteristics, help create lines around our thoughts and eventually become a line that connects us all.
In true Galeries Lafayette style, the key message of the campaign reflects in every aspect of the Department Store, integrating shopping with the wider experience of the ‘Lines of Abstraction’ campaign. 3D faces structures interacting with the mannequins and original painting design on accessories windows are just some elements to look out for.
Rounding up the experience, Galeries Lafayette Doha’s food and beverage outlets are offering some special-edition ‘linear-inspired’ dishes. These exclusive desserts and savory dish are simply ‘Art on a plate’.
Speaking about the campaign, General Manager of Galeries Lafayette Doha Mr. Kevin Gerard Pender said: “Fashion is not just what meets the eyes, and through the ‘Lines of Abstraction’ campaign, we have tried to highlight the non-obvious. The linear elements in a way simplify the complex world around us and give a new perspective to fashion. It is our way of creating a connection with our clients and staff through fashion, accessories and gastronomy.”
True to its unbeatable style and ‘fashion-meets-art’ image, Galeries Lafayette Doha has once again outdone itself with the recently launched ‘Art of Fashion’ campaign.
The campaign will be on from October 7 till the end of November 2020 at the Galeries Lafayette Department Store in 21 High st, Katara Cultural Village.
The ‘Art of Fashion’ campaign lets you step into a world inspired by the Memphis movement – an Italian design movement that began in 1981- known for its bold clashing colors, Art Decor geometric shapes and pop-art color-palette with a hint of 1950 kitsch aesthetic. Galeries Lafayette has very aesthetically added its own twist to the idea by introducing elements of humor and surprise, which can be found throughout our store.
The entire store manifests the pleasantly quirky elements of the campaign with irregular movements, which involve intriguing patterns. From the store windows to the masks the staff and mannequins are wearing, the space is a reflection of the creative movement.
In the true Galeries Lafayette style, the campaign allows guests to experience the theme in different forms. Interactive screens located on the second floor of the Department Store resonates the colorful campaign. Visitors can step into the life-size magazine cover box and experience the glamor of being in the spotlight.
The restaurants and cafes inside Galeries Lafayette Doha also reflect the ‘Art Of Fashion’ story in their own delectably creative way. Served on trays inspired by visuals of ‘Art of Fashion’ windows, the special edition dessert has the most exciting splash of colors inspired by the Memphis art style.
Speaking about the exciting, first-of-its-kind campaign, General Manager of Galeries Lafayette Doha Kevin Gerard Pender said: “The ‘Art Of Fashion’ is a perfect campaign to match Galeries Lafayette’s vision of retailtainment – merging art with fashion. We have highlighted the features of the Memphis movement and intrigued our guests with the uniqueness of the art form. This experience has been woven together with our extensive A/W20 collections and exclusively created cuisines offered by our restaurants. It is a unique concept which our guests will surely enjoy.”
Celebrating the creations of yet another local talent, Ali Bin Ali Holding’s Galeries Lafayette Doha has launched luxury abaya brand Malachite by Qatari designer Amna Abdulwahab. Founded in 2017 in Doha, Malachite offers elegant handmade couture abaya using the finest silk, the best Swarovski crystals and the most exquisite pearls.
The boutique was ceremoniously launched on November 21, 2019 where the guests enjoyed the first look of Malachite’s Capsule Collection created exclusively for Galeries Lafayette Doha, while sipping on some Arabic coffee. The perfectly set Arabic ambiance reflected the brand’s philosophy that luxury is an experience.
Addressing her audience, Amna Abdulwahab said: “We are glad to be a part of Galeries Lafayette Doha, especially because we share the Parisian Department Store’s vision of bringing together art and culture. This collaboration will introduce a new chapter in the world of abaya fashion. Malachite is all about empowering women as we believe that with the right abaya, you can conquer the world.”
The name Malachite means a stone of balance, abundance, manifestation and intention. It represents personal growth and abundance of spirit. The signature green color of the brand symbolizes the rich and verdant hues of nature in full bloom.
The luxury brand’s vision and interest in details is portrayed in the fine selection of accessories and embellishments and delicate designs that manifest the luxurious experience of abaya couture. Their distinguished work ensures excellence and a touch of finesse and couture in the making of abayas.
Launching yet another luxury boutique in Qatar, Ali Bin Ali Luxury – along with renowned London jeweller David Morris – has opened the first David Morris standalone boutique in the country. Located at 6, La Croisette, Porto Arabia – The Pearl-Qatar, the store is sure to become a hotspot for all fashion and luxury lovers in Qatar.
The store was officially opened to the public on May 9 as Mr. Adel Ali Bin Ali, Chairman & President of ABA Group, Mr. Awn Zureikat, Chief Operating Officer – ABA Luxury along with Mr. Jeremy Morris, MD of David Morris, ceremoniously cut the ribbon in front of VIP guests and media. The latest novelties of David Morris, which were brought to Qatar specifically for the event, were revealed on the occasion of the boutique’s opening.
Nestled in the heart of Porto Arabia, home to The Pearl-Qatar’s main marina, the intimate yet luxurious boutique exudes sophistication with a contemporary design beautifully styled in a colour palette of cool silvers and greys juxtaposed with warming hues of gold and bronze. With bespoke furnishings of dark wood and metal accents, the setting perfectly reflects the glamour of the fine jewellery.
Speaking to the media, Mr. Adel Ali Bin Ali said: “We want to get the best from around the world to Qatar. By partnering with David Morris and opening a standalone boutique, we are inching closer to our vision. The people of Qatar appreciate fashion and luxury and I am sure they are going to love the David Morris collection.”
Mr. Jeremy Morris said, “We are proud to continue the growth of our brand in such a key region with partners Ali Bin Ali. We hope that clients will embrace our new store and delight in having the London jeweller at their doorstep.”
The Ali Bin Ali Group has just announced the opening of Frette, the leading provider of luxury linens, to the finest hotels and homes worldwide. The store will be housed at Qatar’s Lagoona Mall. Frette carries a superior range of Bed and Bath Collections, Home Décor, Clothing and Gifts for clientele with discerning taste. The upscale brand is highly popular not least for its class but also its quality.
The Ali Bin Ali Group has continued being a partner of choice for many international brands of repute. Speaking to the media Leila El Rajji, Brand Manager Frette said “The opening of a Frette store at Lagoona Mall is a continuation of our vision and commitment to bring the world’s best brands to Qatar. Frette serves a wide range of audiences and has over the years captured the loyalty of its customers for its elegance. The store at Lagoona Mall will carry Frette’s latest ranges from the Minimal Collection which is the finest representation of relaxation and understated elegance, right through to more opulent creations, which we are certain will be valued and appreciated by clients.”