The Ali Bin Ali Holding introduced Sports Gate in early 2016. A Division dedicated to sport & lifestyle brands. With strong international and regional expertise in retail, Sports Gate occupies an exclusive place in the market as a company that delivers world class customer experience across sport, wellness and lifestyle.
Since May 2015, Sports Gate is the exclusive TechnoGym® Distributor and Retailer in Qatar. In 2019, the division successfully cemented the agreement to represent Matalu Plast, France’s leading manufacturer of sports equipment, sports enclosures and multi-sports playgrounds. Sports Gate is actively working in acquiring new international brands to expand its portfolio in the gulf region.
Technogym, the Wellness Company, is a world leader in the design and manufacture of fitness equipment and solutions for private homes, fitness clubs, hotels, spas, rehabilitation centers, corporate gyms, universities, professional sports facilities and more. Technogym embodies the philosophy of Wellness, which calls for a balanced lifestyle through regular exercise, healthy eating and a positive mental attitude.
The company was founded in 1983 by wellness visionary Nerio Alessandri, who designed the first piece of Technogym equipment in his garage in Cesena, Italy. Since then the company has grown to become one of the world’s leading manufacturers of state-of-the-art fitness equipment, renowned for its innovative and stylish design and next-generation technology.
With over 2,200 employees across 14 branches in Europe, the Americas, Asia, Middle East and Australia, Technogym exports 90% of its production to 100 countries. Every day, over 35 million people train with Technogym equipment in more than 65,000 Wellness Centres and 100,000 homes.
Technogym has been the Official Supplier to the last 7 editions of the OIympic Games – from Sydney 2000 Pyeongchang 2018 – and of the 2018 Commonwealth Games. Its dedication and state-of-the-art solutions conquered many top level athletes and sports teams from tennis star Rafael Nadal to Ferrari Formula 1, from Juventus football club to Luna Rossa sailing team. But the endeavor never stops since its mission is, today like 30 years ago, to put Wellness into everybody’s house helping them to live a healthier life.