Business Streams

Ali Bin Ali Holding’s Sports & Lifestyle Company – Sports Gate W.L.L. – was launched in January 2016. With strong international expertise in retail and franchise partnership, Sports Gate occupies an exclusive place in Qatar, for all its

stakeholders, as a company that delivers world-class customer experience across sports and lifestyle.

Since its early days, Sports Gate is proudly driving TECHNOGYM in Qatar as exclusive distributor and retailer.

In 2019, the division successfully cemented an agreement to represent METALU-PLAST, France’s leading manufacturer of sports equipment, sports enclosures and multi-sports playgrounds.

In 2021, Sports Gate signed with the Spanish brand PAVIGYM, a premier innovator of gym flooring and interactive solutions.

The same year Sports Gate signed with German brand CAYAGO AG to bring to Qatar the fastest water sled in the world: the SEABOB.

Sports Gate is actively working to acquire new international brands to expand its portfolio.

Since 1980, METALU-PLAST is the French leading manufacturer of sports equipment, sports enclosures and multi-sports playgrounds. We are building the game, building the sport here in Qatar.

Origine France Garantie – registered mark. METALU-PLAST is the only French sports equipment and enclosures manufacturer who owns this label. The brand also proudly holds Annual certification delivered by AFNOR Group.

PAVIGYM is the premier innovator of gym flooring and interactive solutions for the global fitness industry. Known for revolutionary gym flooring solutions and the ground-breaking PRAMA system, PAVIGYM prides itself on engineering the best workout experiences for all audiences.

A team of over 120 fitness enthusiasts based out of PAVIGYM’s headquarters in Alicante, Spain, 6 running satellite offices across the globe, and 66 distributors including SPORTS GATE providing services in 94 countries.

CAYAGO AG, headquartered in Germany, is the technology specialist for the development and manufacturing of exclusive water sports vehicles. Since the company was founded in 2007, innovation and quality have been the focus of their daily activities.

In Bad Salzuflen CAYAGO AG builds the fastest water sled in the world: the SEABOB. This powerful watercraft’s propulsion is using modern electric motor technology, making it a high-performance and extremely environmentally friendly quality device. With great expertise and passion, CAYAGO AG creates a masterpiece of engineering for the highest demands in technology and design. This is “High-Performance Technology” made in Germany.

TECHNOGYM, the Wellness Company, is a world leader in the design and manufacture of fitness equipment and solutions for private homes, fitness clubs, hotels, spas, rehabilitation centers, corporate gyms, universities, professional sports facilities and more. TECHNOGYM embodies the philosophy of Wellness, which calls for a balanced lifestyle through regular exercise, healthy eating and a positive mental attitude.

The company was founded in 1983 by wellness visionary Nerio Alessandri, who designed the first piece of TECHNOGYM equipment in his garage in Cesena, Italy. Since then the company has grown to become one of the world’s leading manufacturers of state-of-the-art fitness equipment, renowned for its innovative and stylish design and next-generation technology.

With over 2,200 employees across 14 branches in Europe, the Americas, Asia, Middle East and Australia, TECHNOGYM exports 90% of its production to 100 countries. Every day, over 35 million people train with TECHNOGYM equipment in more than 65,000 Wellness Centres and 100,000 homes.

TECHNOGYM has been the Official Supplier to the last 7 editions of the OIympic Games – from Sydney 2000 Pyeongchang 2018 – and of the 2018 Commonwealth Games. Its dedication and state-of-the-art solutions conquered many top level athletes and sports teams from tennis star Rafael Nadal to Ferrari Formula 1, from Juventus football club to Luna Rossa sailing team. But the endeavor never stops since its mission is, today like 30 years ago, to put Wellness into everybody’s house helping them to live a healthier life.