The ABA Group cut across all boundaries and stood together as one family, to honor October as Breast Cancer Awareness Month. As a Group we organized a week-long awareness campaign from October 23 under the title ‘Let’s Do More than Wearing a Ribbon!’
As part of the week-long activities we organized a headlining event at the Head Office, in co-operation with Qatar Cancer Society (QCS). The session was attended by women employees from different departments located in the Head Office as well as ABA family members from Dohatna, ABA Medical, ABA & Partners and Logistics.
QCS gave a detailed and informative presentation about breast cancer and discussed the truth and the myths about the illness. The insightful session was followed by a testimonial by a breast cancer survivor. The inspirational 37-year-old, who was diagnosed with cancer two years ago, shared her emotional journey and victory over cancer.
Ending the gathering on a positive note, Ali Bin Ali Medical shared a new technological device with all the attendees and explained how it enables people to do breast cancer screening at home – thereby making prevention easier.
In order to engage our entire Group and give everyone equal opportunity to participate, we – along with ABA Medical – took the breast cancer awareness campaign to different divisions, including Travel, Al Danah, International Agencies & Prime Consumer Products, Luxury, ABATS and all ABA offices in Katara Plaza (Monoprix, Hospitality, Fashion, Desert Eye & Sports Gate) through the rest of the week.
The attendees lauded the initiative and said it gave them valuable insight into the critical health issue and would help them take appropriate decisions in future. It is important to remember, this is an ongoing campaign. As the ABA family lets remind ourselves that NOW is time to take action. Let’s do regular self-examinations and contact our doctors if we notice anything unusual.
We would like to thank everyone for their wholehearted participation and extend our gratitude to ABA Medical, Casa Flora, Fauchon and ABA Beverages for lending their precious support and making the campaign so successful.