Em Sherif wins Best Lebanese Restaurant at Fact Qatar Dining Awards 2021

Ali Bin Ali Holding’s Em Sherif Restaurant Qatar triumphed at the prestigious FACT Dining Awards 2021 and received the award for Best Lebanese Restaurant in the country. A franchisee of Em Sherif Lebanon, Em Sherif Qatar has already established its popularity with its authentic oriental cuisine.

The awards ceremony took place on Monday, June 21 at Marsa Malaz Kempinski at The Pearl, Doha. Operations Manager Mr. Ali Mahfouz, Brand Manager Mr. Gilbert Beyrouty & Marketing Specialist Mr. Tanveer Yusuf were in attendance at the ceremony and proudly represented the Em Sherif team.

Being recognized at the FACT Qatar Dining Awards is indeed an accolade for Em Sherif to celebrate. Winners at the keenly contested awards are selected based on both public votes and critic opinions. Organizers of the event take into consideration the opinions and evaluations of a select panel of FACT award judges, reports from mystery shoppers, public votes, as well as analytics for each competing entity, in order to decide the winners in each category.

Commenting on the victory Mr. Ali Mahfouz said “This is indeed an award we are proud to receive. Being selected as the Best Lebanese Restaurant in Qatar is truly a compliment to Em Sherif. We are well aware that we were judged on three distinct criteria; Food, which covers Presentation, Menu Composition, Taste and Value for Money, followed by the class and quality of Service and finally the Ambience of the restaurant. Clearly, the award confirms that Em Sherif has excelled in all these areas. And we are thrilled by that.”

Speaking about Em Sherif Restaurant’s achievement, Group General Manager for ABA Hospitality Mr. Bassel Salim Ammar said:  “The management and staff of Em Sherif Restaurant would like to pay tribute to the many guests and friends who have shown such great support of our establishment through a very difficult period. We would also like to thank the team at FACT Qatar for giving us all something to smile about.”

These awards recognize the team-oriented nature of the hospitality business and we at Em Sherif Restaurant look forward to continuing to serve you in the future. Our unwavering focus at Em Sherif is to grow from strength to strength, elevating our brand and bringing continued success to ABA Holding.

Em Sherif Qatar restaurant has previously won the title of Best Lebanese Restaurant in Doha at Time Out Doha’s 2019 Restaurant Awards.

Monoprix Qatar expands presence, opens two new trendy stores

Expanding its already impressive presence in Qatar, Ali Bin Ali Holding’s Monoprix recently opened two new stores in the city. Both the new Monoprix stores mark a vibrant presence in two of the most epochal landmarks in the country. While one is located in the heart of the Doha at Msheireb Downtown, the second one is in the iCONIC 2022 building at Aspire Zone.

Located inside the Galleria mall near its back entrance, Monoprix Msheireb is a shopper’s delight. The 4,300-sqm store is a one-stop-shop for total grocery needs with all fresh food categories, including butchery, delicatessen, cheese counter, bakery and fishery. Like all other Monoprix stores, Monoprix Msheireb also upholds the ‘good food’ concept with an elaborate and well-stocked organic, gluten-free, diet food and protein sections.

Continuing to support local initiatives, the store has a wide range of Qatar-made products across all categories, including food and beverages. Apart from the popular restaurants Mgrill, Mfish, Mpizza and Msushi, the store also houses a Salad Bar, a Mediterranean Counter with fresh salads, and a section for fresh Qatari food.

Located in the iCONIC 2022 building, which is already an indelible part of this nation’s sporting legacy, iCONIC Monoprix is a landmark on its own. The 6,500-sqm store not only features well-stocked isles, but also has ample parking spaces in order to offer maximum convenience to customers.

The trendy concept store also includes the full range of high-quality products Monoprix is known for, along with a dedicated organic food section. Serviced fully by a team of professional, well-trained staff, the outlet also includes the Monoprix concept restaurants that serve an exciting array of special Monoprix dishes made from exclusive recipes.

Both stores have well-planned COVID-safe protocols in place, upholding the highest government-stipulated health and safety standards. The latest Monoprix stores are ready to welcome shoppers and offer them an inimitable shopping experience with a decidedly French touch.

Speaking about the expansion, Regional General Manager of Monoprix Mr. Sébastien Farhat said: “The love and encouragement of our customers has encouraged us to spread our network. The two latest additions to the Monoprix store family hold special significance because of their strategic locations, making them a part of the country’s future. Monoprix Qatar is always looking to diversify our presence and be easily accessible for all people in Qatar.”

Monoprix Qatar is one of the most popular supermarket chains in Qatar. The retail chain currently has five stores in Qatar – West Bay, Doha Festival City, Medina Centrale at The Pearl-Qatar and the new Monoprix stores at Msheireb Downtown Doha and iCONIC 2022 building in Aspire Zone. Monoprix Qatar is continuously working on widening its network and will soon launch new stores in different parts of the country.