Ali Bin Ali Holding’s Em Sherif Qatar celebrates 2nd anniversary

On Tuesday, 25th February 2020, Em Sherif Restaurant at the Sheraton Grand in Doha celebrated the completion of its 2nd successful year in Qatar. The event began at 7:00 pm where Mrs. Mireille Hayek – the founder and creator of Em Sherif Restaurants along with her brother Mr. Dany Chaccour – CEO of SGR offshore, welcomed the guests to the special evening that celebrated Em Sherif Restaurant’s story of success.

 

The idyllic setting with the panoramic view of the Arabian Gulf and Doha Corniche, was the perfect backdrop for the dazzling ceremony. The founder joined the gathering filled with VIP guests and special invitees, who applauded the continuing strength and the achievements of Em Sherif brand.

 

As always, Em Sherif Restaurant had an extraordinary surprise planned to entertain its guests. Aziza, the renowned Lebanese singer performed live at the event, much to the delight of the invitees, the media and social media influencers who were present at the evening. In addition to those who were there to celebrate the 2nd year anniversary, the restaurant was packed to capacity with fans to the invited guest.  Mrs. Hayek and Mr. Chaccour were joined by the management of Ali Bin Ali Hospitality, the franchisee of Em Sherif Restaurant in Qatar.

Speaking to the media, Mrs. Hayek said, “It is truly a joy for us to mark the 2nd year Anniversary of Em Sherif Restaurant in Qatar. Within this short period of time the restaurant has earned a distinguished name for its cuisine, setting and ambience. We are glad that after Lebanon and Kuwait, Em Sherif Restaurant has been able to delight food lovers in Qatar. We are proud that we continue Em Sherif tradition with consistency in quality and taste everywhere, every time and our guests’ value it”.

 

Thanking everyone for joining the celebrations, Group General Manager of ABA Hospitality Mr. Bassel Salim Ammar said: “Em Sherif is a star in Ali Bin Ali Hospitality’s portfolio and we are glad that we have introduced such a premium brand in Qatar. For us at Em Sherif, the goal is always to offer our guests an unsurpassed first-class dining experience. We are happy that we are appreciated and was also awarded the title of the Best Lebanese Restaurant in Doha at Time Out Doha’s 2019 Restaurant Awards.”

 

ABA Holding’s Dohatna Innovative Distribution holds training workshop for Qatar Samsung dealers

Ali Bin Ali Holding’s Dohatna Innovative Distribution, the official partner of Samsung Electronics, on February 23, 2020 organized a special training workshop on the features and benefits of the newly-launched Galaxy S20 series & Z Flip for the Samsung dealers in Qatar.

 

The product training, held at W Doha Hotel & Residence in West Bay, was designed to enable the salespersons develop a deeper understanding of the S20 series & Z Flip offerings so that they can help customers make the right choice.

 

The exhaustive workshop covered everything from the hardware, the technical know-how to equip the salespersons to address any queries potential customers may have market.

 

General Manager of Dohatna Innovative Distribution Mr. Mohammad Imran said: “Galaxy S20 is Samsung’s first full 5G flagship lineup built for the future of communications and we are proud to be their partner in launching the latest technology in Qatar. There are multiple exciting new features to explore on this phone. This workshop aimed at empowering salespersons with product knowledge, so they can help customers exploit all benefits of this next-generation device.”

 

The Galaxy S20 series — including the Galaxy S20, Galaxy S20+ and Galaxy S20 Ultra – preorder phase is ongoing until March 5, 2020. Customers can visit to Dohatna Innovative Distribution retails outlets and experience the latest device & pre-order.

 

Samsung Galaxy S20 introduces a brand-new camera architecture that combines AI with Samsung’s largest image sensor yet for stunning image quality. Along with the camera, the Galaxy S20 makes the experience of everything we love to do with our phones, easier and better—enjoy personalized music for every moment of the day, watch videos the way they are meant to be seen and play console-style games on the go.

Galeries Lafayette Doha unveils ‘Mother Blossom’ campaign in association with international paper artist Zoe Bradley

Adding to the bloom to spring 2020, Galeries Lafayette Doha launched the unique ‘Mother Blossom’ campaign on February 22, 2020. The theme not only celebrates the advent of spring but also paved the way for the upcoming Mother’s Day celebrations in the Middle East on March 21. The stars of this campaign were the creative floral designs by world-famous British paper artist Zoe Bradley.

 

To support the campaign, Zoe was herself present at the launch event of the campaign where the local media and social media influencers got a rare chance to interact with her. The paper artist, whose work combines sculpture, fashion and theatre, conceptualized and created some exclusive pieces to adorn the Parisian Department Store for the ‘Mother Blossom’ campaign.

 

Speaking about her creations, Zoe said: “I work with paper just as a designer works with fabric, folding, curling, scoring and stitching the paper. My challenge is always to create something unexpected from its original 2D sheet form into a magical 3D sculpture. I am excited to present my contemporary paper art installation and it’s very rewarding to see my paper sculptures fit into different environments and cultures.”

 

Apart from the four floral headpieces featured in the store, it is the pastel pink paper floral dress that will leave everyone spellbound. This is the first time the dress has been displayed to the public and the discerning customers of Galleries Lafayette.

 

Symbolizing the awakening of a new season and in celebration of Mother’s Day, the dress featured prominently at the entrance to Galeries Lafayette Doha, offering an inspirational welcome on a monumental scale.

 

The dress took three weeks to make by highly skilled members of Zoe’s team. It’s adorned with over 1,500 hand-cut flowers, including a typically English variety of roses, cherry blossom, delphinium, daisies and butterflies. Each individual flower was applied by hand, creating the pattern and texture of the gown. The final creation was led by Zoe’s own instinctive eye – which makes every dress of hers truly unique.

 

Thanking Zoe for her support and contribution to the ‘Mother Blossom’ campaign, Creative & Store Design Director of Galeries Lafayette Doha Kevin Gerard Pender said: “It is an honor to have Zoe Bradley’s art displayed in our store. The way she conceptualized and created the unique works to art to merge with our campaign is truly awe inspiring. Zoe’s paper sculpture will create an unforgettable experience for our clients.”

 

Zoe draws upon her skills as a former fashion designer, working like a tailor while also applying her artistry using the paper form. Today, her clients include worldwide luxury brands such as Louis Vuitton, Dior, Tiffany & co., Graff, Christian Louboutin, Sotheby’s and Harrods.

Ali Bin Ali Holding celebrates Qatar National Sport Day 2020

Continuing the long-standing tradition, Ali Bin Ali Holding organized the 13th Ali Bin Ali Olympic Day on February 11, 2020. The annual event, held with the slogan ‘Together we work, together we play’, is a part of Qatar’s National Sports Day celebrations.

This year, the event was organized at the Sheraton Hotel Park, Doha, in a natural outdoor setting. Multiple games and activities were lined up for everyone to participate in.

ABA Holding employees from different levels and divisions of the Group attended the event, making it a perfect opportunity to mingle outside work and get to know each other personally.

In line with the motto of Qatar National Sport Day, the event highlighted the importance of staying healthy and engaging in physical activities through the year.

The day’s proceedings began with senior officials of the Group welcoming everyone and inaugurating the event. This was followed by various sporting activities and games for the employees. The eventful day ended with the distribution of prizes and a raffle draw.

Head of the ABA Olympic Day organizing committee, Mr. Mohammad Imran, said: “It is always a pleasure to organize the Olympic Day. Our Group has always believed in the importance of being healthy and encourages the staff to follow an active lifestyle. We are proud to be able to do our bit in supporting our nation’s endeavor in promoting sports and good health.”