Apple Premium Resellers live and breathe the Mac. They can help you choose which Mac or iPod is right for you; give you impartial advice on every aspect of your purchase; and provide Apple-certified training on many aspects of the Mac platform.

Customers today demand an increasingly complex set of products and services to achieve what they want - at home and in their professional lives. Catering with equal commitment to the demands of consumers, prosumers and professionals, Apple is one of the few companies in the world that understands how to create complete solutions that are also flexible enough for the modern marketplace and deliver an exceptional customer experience.

Today's customers need - and want - more than a traditional retail experience. They want knowledgeable people who can demonstrate and help them make the right choices for their needs. iSpot deliver a pre and after sales service, installation advice, training, and specialist software expertise to give customers confidence in their purchase.

Our stores are the best places to test-drive a Mac or iPod, get demonstrations of the latest Apple products, or attend regular seminars and events based around the latest technology. It's also the place to get expert advice if you're a business or professional user wanting to do more with your Mac.

Premium Resellers are central to Apple's strategy as they meet the needs of a demanding consumer market and are focused on three primary segments:

• Consumers, often new to Mac, who prefer to buy from a shop that can offer them a friendly service and detailed knowledge.
• Advanced customers who appreciate our specialist knowledge in Music, Photography, Video and Publishing.
• Small and Medium Businesses that value the proximity of our store to their business and a face-to-face relationship with their local Premium Reseller.