The Ali Bin Ali Group operates 4 independent
business divisions that focus on the successful
sales and distribution of consumer brands
by moulding work practices to principal’s
standards and building long term relationships.
These divisions are:
Each independent division offers
principals the following services:
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Single-point entry into Qatari and
regional markets |
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Brand management development |
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Full warehousing, distribution and
logistics support |
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An established and ever-expanding
retail customer network |
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Market knowledge with access to
substantial government and private
sector |
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Tender opportunities |
Each division represents an extensive
range of major international brands and
products, each supported by dedicated
sales teams. Each division seeks to cater
to all customer segments of Qatar's diverse
and multi-ethnic population through further
diversification and in recognition of
global FMCG trends.
Ensuring exceptional product and market
knowledge, the Group excels in delivering
objectives of customer satisfaction, principal
retention and acquisition, people development
and maximum shareholder value.
The Group’s highly trained and
experienced staff form one of the largest,
most efficient and effective sales forces
in the country, supported by the Group’s
extensive logistics department for the
importation, storage and distribution
of products.
The Ali Bin Ali Group builds brands together
with each principal, developing and implementing
programs to create, stimulate and maintain
brand image, market awareness and sales.
The Ali Bin Ali Group’s domination
of Qatar's FMCG market, together with
it’s continued vertical and horizontal
growth is testament to the Group’s
capabilities, determination and high standards
in a highly competitive marketplace.
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