Sales and distribution of high quality consumer goods are at the core of Ali Bin Ali’s activities. The Group provides principals with comprehensive strategies and services, tailor-made to suit each brand’s requirements that deliver superior results.
The Ali Bin Ali Group operates 4 independent business divisions that focus on the successful sales and distribution of consumer brands by moulding work practices to principal’s standards and building long term relationships.
These divisions are:
Each independent division offers principals the following services:
Each division represents an extensive range of major international brands and products, each supported by dedicated sales teams. Each division seeks to cater to all customer segments of Qatar’s diverse and multi-ethnic population through further diversification and in recognition of global FMCG trends.
Ensuring exceptional product and market knowledge, the Group excels in delivering objectives of customer satisfaction, principal retention and acquisition, people development and maximum shareholder value.
The Group’s highly trained and experienced staff form one of the largest, most efficient and effective sales forces in the country, supported by the Group’s extensive logistics department for the importation, storage and distribution of products.
The Ali Bin Ali Group builds brands together with each principal, developing and implementing programs to create, stimulate and maintain brand image, market awareness and sales.
The Ali Bin Ali Group’s domination of Qatar’s FMCG market, together with it’s continued vertical and horizontal growth is testament to the Group’s capabilities, determination and high standards in a highly competitive marketplace.