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Beverages
Division |
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One of the first franchises granted
in the region, Ali Bin Ali Beverages
division produces, markets and distributes
Pepsi products in Qatar. Our quality
has been consistently superior to
that produced in the MENA-PAK region
for the past ten years.
Since 1989, we have been consistently
winning awards for excellence in
quality from Pepsi Cola International
including the prestigious ‘International
Quality Gold Award’. |
In keeping with our long-term objective
of being a 'total beverage company', the
ABA Beverages Division actively seeks to
increase the range of flavours and products
on offer in the market. We have added a
number of popular brands of juices and mineral
waters to our portfolio.
We have invested extensively in our production
plant and in our people, ensuring that we
have a motivated, well-trained team with
the ability continue our sustained growth.
The plant currently operates at an average
utilization of 16-20 hours per day to
satisfy buoyant consumer demand for our
full range of products. In 2007, we will
introduce a high-speed line capability
to produce Pepsi Cola and other carbonated
soft drinks at a rate of 48,000 cans per
hour. This high-speed line will replace
the existing line rate of 24,000 cans
per hour and will enable our plant to
meet growing market needs. Installation
is scheduled to begin in early 2007 and
the line will be commissioned by mid 2007.
Ali Bin Ali Beverages Division is probably
the only company in Qatar who can boost
of having 100% distribution in all its
channel be it Super Market, Groceries
or Eateries. Ali Bin Ali Beverages Division
is represented in all aspects of the Qatari
market: from corner shops to hypermarkets;
from cafes and fast food outlets to five
star hotels; in sports and recreation
clubs; on school and university campuses
in the State and private sectors; in cinemas,
theatres and entertainment complexes;
in shopping malls and department stores;
in major companies and corporations; at
tourist sites; in Internet Cafes; in government
departments; at conferences and seminars,
and at all major sporting, cultural and
festive events in the country.
We demonstrate our strength of being
the market leader through flawless execution.
We strongly believe that if we need to
grow our business we must work as partners
with our customer to make their business
grow. Keeping in pace with the changing
trends we support the trade by providing
state of art infrastructures like Post
Mix Machines, coolers etc.
Our highly dedicated team of 270 employees
is engaged in production, sales and marketing,
finance and administration, cooler and
vehicle maintenance.
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